Monday, February 18, 2019

The Blockchain Revolution - Graham Richter, Accenture

YouTube: Accenture
The Blockchain Revolution - Graham Richter, Accenture
Fri, 29 Jun 2018 09:01:07 +0000
2922 views   63 likes   1 dislikes  

Channel: Thinking Digital  

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Blockchain has been touted by some as the next version of the internet and one of the most significant inventions of all time. Few technologies have generated so much hype while at the same time remaining such a deep mystery. During this talk, we will discuss these claims, discover what it is truly capable of and the look at the practical implications for businesses and for society.

Video length: 12:35
Category: Science & Technology
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February 18, 2019 at 08:32PM
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February 18, 2019 at 08:14PM
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February 18, 2019 at 07:33PM
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Building Cannabis IP Includes Both Your Brand and Your Technology

Entrepreneur
Building Cannabis IP Includes Both Your Brand and Your Technology
Building Cannabis IP Includes Both Your Brand and Your Technology
Mon, 18 Feb 2019 13:00:00 GMT
Federal law is no help when it comes to protecting cannabis intellectual property but there are many effective workarounds.

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February 18, 2019 at 07:05PM
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Why I left Infosys ? Infosys or Accenture ? Pros and Cons of Infosys | Priyanka Gandhi

YouTube: Accenture
Why I left Infosys ? Infosys or Accenture ? Pros and Cons of Infosys | Priyanka Gandhi
Tue, 18 Dec 2018 04:48:29 +0000
116212 views   1708 likes   438 dislikes  

Channel: Priyanka Gandhi  

Hi Guys

More detailed video on my experience in Infosys. I worked in Infosys for over two years and I have came across some greats and some lows. Also a lot of you keep asking me which is better Infosys or Accenture. One of the cons of Infosys is also a reason why I left Infosys.

Keep watching and do subscribe :)

P.S. This is my opinion and it should not influence you in any manner considered not appropriate











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Video length: 12:41
Category: Entertainment
656 comments

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February 18, 2019 at 05:33PM
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6 Ways Top CEOs Beat Procrastination

Entrepreneur
6 Ways Top CEOs Beat Procrastination
6 Ways Top CEOs Beat Procrastination
Mon, 18 Feb 2019 12:00:00 GMT
Once begun, half done.

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February 18, 2019 at 05:14PM
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February 18, 2019 at 05:05PM
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Build Your Blog's Traffic with Help From an Experienced Pro

Entrepreneur
Build Your Blog's Traffic with Help From an Experienced Pro
Build Your Blog's Traffic with Help From an Experienced Pro
Sun, 17 Feb 2019 14:30:00 GMT
You can learn how to drive traffic to your blog by enrolling in Darren Murph's course, on sale now.

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February 18, 2019 at 04:32PM
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Report: Twitter is considering a clarification feature to help you explain errant tweets

Fast Company
Report: Twitter is considering a clarification feature to help you explain errant tweets
Report: Twitter is considering a clarification feature to help you explain errant tweets
Fri, 15 Feb 2019 14:37:50 GMT

You may not be able to edit, but someday you might be able to clarify your tweets.

While you may never be able to fix that typo in your now-viral tweet, Twitter might eventually let you clarify what you meant.

Read Full Story

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February 18, 2019 at 03:34PM
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February 18, 2019 at 02:32PM
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Poor scheduling costs hourly workers sleep and happiness

Fast Company
Poor scheduling costs hourly workers sleep and happiness
Poor scheduling costs hourly workers sleep and happiness
Fri, 15 Feb 2019 13:00:49 GMT

The way companies manage workers’ schedules can be incredibly damaging to leading a normal, functional life.

For many shift workers, scheduling can be a nightmare: Not knowing your schedule far enough in advance to make plans for things like childcare or doctor’s appointments can make life nearly impossible, as can having your working hours go up and down at the whim of your manager (or some scheduling software). This is compounded by the fact that shift life is precarious and missing a shift is devastating: For many hourly workers in America, missing just one shift can affect their ability to pay their bills. Not surprisingly, new data suggest that employees subject to chaotic schedules are more likely to report feeling unhappy, not getting enough sleep, and being stressed.

Read Full Story

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February 18, 2019 at 01:32PM
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How to Create an Email Newsletter [Checklist]

Marketing
How to Create an Email Newsletter [Checklist]
Wed, 06 Feb 2019 04:15:00 GMT

When starting an email newsletter, you're juggling a lot of balls in the air at once.

You have to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines -- all while staying within the confines of email law (yes, there is such a thing).

Oh, and if you mess any of your email up, there's no undoing it once you send it to your subscribers.

Download our free guide to creating email newsletters people actually read  here. 

If you want to make sure you won't miss any steps when making a newsletter, keep reading. Inspired by a blog post from former leader of HubSpot Academy, Mark Kilens, we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter.

If you're sending newsletters, bookmark the following steps in your browser, or print it out and hang it up next to you. You don't want to miss out on these crucial steps.

How to Create an Email Newsletter

Here are 12 steps to create the best email newsletter for your business or personal goals.

Step 1: Figure out your newsletter's goal.

Before you start drafting a single word, make sure you're fully aware of the newsletter's goal and how it fits into your larger content strategy. (Have one in place? Go ahead, skip to the next section.)

Is your newsletter supposed to help you generate leads? Get more email contacts? Send traffic to your website? Figure out your goal and let the rest of your decisions flow from it.

Keep in mind your goal should be something beyond "how many people opened it." Instead, it should be more closely tied to your overall business goals. Your email's open rate can give you an indication of the newsletter's performance, but it shouldn't be the only number you care about each month. Here are some email marketing metrics to consider.

Step 2: Gather your content.

Once you have a goal for your newsletter, you'll find content for it. Depending on how early you set your newsletter's goal and how often you plan on sending this newsletter, you could be able to actively or passively find content in the time between two email sends. Active means you're going on the hunt for content that'll solve a specific goal. Passive means that you'll randomly stumble on it when browsing for other content, but realize it could fit in nicely.

When I put together newsletters, I tended to do a lot of active searching ... but I could've saved myself a lot of time if I were passive. Since I knew a newsletter needed to be sent each month, bookmarking links throughout the month would've been a great timesaver. Instead, I usually spent several hours clicking the "Back" button on my blog, hunting for content.

However you like to gather content is up to you, but great places to look for content are your company's blog, social media accounts, lead-generation content, internal newsletters, and training documents.

Step 3: Design your template.

Make sure you've got an idea of how your newsletter will look before writing copy. That way, you'll know exactly how much space you have to promote a piece of content -- there's few things more frustrating than trying to squeeze copy into too tight a space.

Your template doesn't have to be flashy or anything -- even newsletters with minimal text and color formatting will look great. The design just needs to make it easy for your recipients to read, scan, and click elements of the email. This means it should be mobile-friendly, too. According to data from Litmus, most people (46%) opened their email on a mobile device in 2018 -- nearly 30% higher than email opens on desktop.

If you want to get some inspiration for great email newsletter design, check out this post. I'd also recommend looking into pre-made templates if you're not familiar with designing emails -- it can save you a lot of heartache down the road. If you're a HubSpot customer, you'll have a bunch of pre-made templates in the email tool.

Step 4: Set your email newsletter size.

Unfortunately, email newsletters don't size themselves when you send them to subscribers. But because everyone opens their email on their device and email service of choice, how are you supposed to know what size or resolution they should be?

Most providers will default your email newsletter size to 600px wide, with email body padding another 30px wide on all sides. And when this happens, the content inside your newsletter might not survive the adjustment. Therefore, it's important to ensure your newsletter design fits inside that universal 600px width.

What about height? Ultimately, your email can be as high (or, rather, as long) as you want it to be without the email client distorting its design. However, people are much less likely to click through to your website if the email goes on forever -- and email clients with sensitive spam filters might take notice as well. As a general rule, try not to make your email recipients scroll for more than a second before reaching the end of it.

Step 5: Add in your body content.

Next up: filling in the template with words and pictures. This will be the meat of your email newsletter, so spend time perfecting it. Most people keep the copy short and sweet to encourage clickthroughs, though some notable newsletter take the opposite approach. This post can help you with email newsletter copy if you need it. Be sure to add in some images if they can help support your copy.

Don't forget to edit your email thoroughly -- maybe even send it on to one of your teammates for a once-over. Remember, once you send the thing, you can't fix those embarrassing typos like you can with web content.

Step 6: Add in personalization tokens and smart content.

The best email newsletters I get feel like they've been written personally for me -- like a friend actually took the time to put together a newsletter with things only I would like. I open them, I click on them, I share them ... pretty much every time.

If you want your newsletters to feel that personal, you should do three things:

Segment your emails and choose content that group of people will love. Add in personalization tokens. If your marketing software supports personalization, this is a really easy thing to implement that could have big results for your conversion rates. That being said, only add in a few personalization tokens -- you don't want to creep out your email recipients. ;) Also add in smart content. This is content that shows one thing to one part of your audience and one thing to another. An example would be a Smart CTA -- your leads would see a CTA for talking to your sales reps and your customers would see one about getting tickets to a customer-only event. Neither audience would want to see the other audience's CTA, so smart content will show only the right CTA to the right person. Step 7: Choose your subject line and sender name.

Your audience may like different things, but we've found that having a sender name from a real person increased opens and clickthroughs. Try running an A/B test to see if it works for you, too. Whatever you choose, make sure it's something recognizable so recipients aren't confused as to why they're receiving your email.

Subject lines are a little trickier. Lots of things can help you put together a click-worthy subject line, including brevity and an immediately actionable value proposition. That being said, some really great marketing emails have been sent with the subject "Hey." Use the subject line best practices as a jumping-off point, then run your own A/B tests to see what your audience loves.

Step 8: Support your newsletter content with alt text and plain text.

At this point, you'll have the email pretty much ready to go. While going through the steps above, I'm guessing you forgot two absolutely crucial things (I know I forget them almost every time I make an email): the alt text and plain text.

Alt text is the text that appears when a picture isn't loaded. Since not all email providers load images properly, you have to make sure the alt text is there so your recipients know what they're looking at. If you're including a CTA that's an image, your conversion rates will definitely suffer without alt text.

Some email clients also won't display HTML properly, which is why you need to make sure your emails look great in plain text. Make sure the links are easy to click and that it's clear what the email is about without the photos.

Step 9: Make sure you're legally compliant.

Before you hit "Send," be sure that your emails are all good from a legal perspective. The two biggest laws you need to worry about? CAN-SPAM and GDPR.

CAN-SPAM requires that you have a footer in your email with your address and an easy way to unsubscribe from your emails if they don't want to receive them anymore. GDPR is a similar but more comprehensive privacy law that passed in Europe in 2018, requiring (among other things) that email marketers only send newsletters to those people who have manually opted in to receive them. In other words, wherever on your website you collect email subscribers, you cannot automatically check the "opt-in" box for them if these recipients live in Europe. They must deliberately check this box themselves. Step 10: Test different browsers and email providers.

Email providers don't all read email code the same way -- what looks fine on Gmail in Chrome will look terrible in Outlook, for example. So you need to test out emails in the most popular browsers and email providers.

If you have HubSpot, you can test emails for different providers in the tool. If you don't, check out Litmus, or create a bunch of fake email accounts and test everything manually.

Step 11: Send your email.

The moment of truth! Having made sure all your email recipients have subscribed to receive this email, and your email has all the branding and legal compliance it's worthy of, it's time to click send. Then, wait for the data to roll in.

Step 12: Analyze and iterate.

Fast-forward a few days: The data's in. How did your newsletter do? What do you do next?

Check to see how your email newsletter performed on the goals you set back in step one. See which parts of your email got the most clicks, and which parts of the newsletter contributed most to your goal. If you have closed-loop analytics, measuring this all will be pretty easy.

Once you have that data, you have a direction to go in for your next email newsletter send. Whether your next send is in a day, a week, a month, or a quarter, you'll have insights to make the next newsletter even better.

What other tips do you have for creating successful email newsletters? For more inspiration, check out these awesome newsletter examples.

free guide to creating email newsletters

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February 18, 2019 at 12:43PM
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U.S. agency requires drones to list ID number on exterior | Article [AMP]

Drones Deets
U.S. agency requires drones to list ID number on exterior | Article [AMP]
Mon, 18 Feb 2019 12:00:00 +0000

The Federal Aviation Administration said on Tuesday it is requiring small drones to display registration numbers on the exterior to address concerns raised by U.S. security officials and to make it easier to identify owners.

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Read the full article

at:
www.reuters.com

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February 18, 2019 at 12:19PM
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RT @dronucopia: U.S. agency requires drones to list ID number on exterior | Article [AMP] https://t.co/8iOJMqTt5h https://t.co/IZ3LKKzJSq


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February 18, 2019 at 12:05PM
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Traditional TV usage is declining across every demographic — here's how digital media companies are recreating content bundles

Feedburner
Traditional TV usage is declining across every demographic — here's how digital media companies are recreating content bundles
Sun, 17 Feb 2019 20:02:00 -0500

This is a preview of a research report from Business Insider Intelligence. Current subscribers can read the report here.

tv usage declineBusiness Insider Intelligence

As streaming becomes an increasingly mainstream behavior among consumers, the video industry has produced new combinations of streaming video programming services to prepare for the progressive overhaul in how media is distributed.

See the rest of the story at Business Insider

See Also:

How WarnerMedia will differentiate its SVODAmazon is launching a live-streaming video version of a home shopping networkInstagram is making a bid to capture mobile attention on IGTV

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February 18, 2019 at 10:46AM
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Global Business Management Consulting Services Market 2019: Top Key Players Government, Deloitte Consulting, PwC, EY, KPMG, Accenture, IBM Global Business Service, McKinsey, Booz Allen Hamilton, The Boston Consulting Group, Bain & Company - openPR https://t.co/qL5L7k1Dbd


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February 18, 2019 at 10:46AM
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accenture salary 2019

YouTube: Accenture
accenture salary 2019
Sat, 01 Dec 2018 07:27:14 +0000
2258 views   23 likes   18 dislikes  

Channel: The Solution  

This video basically tells about Accenture salary in details.

Video length: 2:16
Category: Education
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ASK FutureLab: Inside The Life Of An Accenture Consultant

YouTube: Accenture
ASK FutureLab: Inside The Life Of An Accenture Consultant
Thu, 22 Mar 2018 02:46:10 +0000
620 views   16 likes   0 dislikes  

Channel: FutureLab  

Please subscribe
THEN HIT THE 🔔!

Su-Queen was a former management consultant with Accenture (Malaysia). In this video, she takes us through the day to day life of a consultant in Accenture.

If you want to learn more about becoming a management consultant or working with Accenture, connect with Su-Queen through this link: https://futurelab.my/mentors/Su-Queen&Hong/45

--

FutureLab is the fastest growing mentoring community in Southeast Asia that connects college students, young professionals or professionals looking to change career paths with industry experts.

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Video length: 6:44
Category: Education
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February 18, 2019 at 09:32AM
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Be Mine: A Brief History of Valentine's Day Marketing

Marketing
Be Mine: A Brief History of Valentine's Day Marketing
Wed, 06 Feb 2019 01:02:00 GMT

When I was in grade school, Valentine's Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate -- so much chocolate.

Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it. We were never taught that Valentine's Day actually originated with an arguably gruesome ancient festival, where there was no chocolate or exchange of cute, red-and-pink cards. But love it or hate it, those are the types of things we associate with the holiday today. After all, there's a reason roughly 114 million Valentine's Day cards are exchanged each year -- it's what's become expected of us.

So how the heck did we get from an ancient Roman festival to a holiday that compels many of us to spend no less than $147 on celebrating it? That story, it turns out, is thousands of years old -- but we'll try to condense it.

How Valentine's Day Began and Evolved Ancient Rome Circle_of_Adam_Elsheimer_The_Lupercalian_Festival_in_Rome.jpg Source: Christie's

The roots of Valentine's Day are cited by some sources to lie in the ancient Roman festival Lupercalia, largely because it took place annually on February 15 -- the day after what is today the observed date of Valentine's Day -- and involved some very primitive forms of courtship and matchmaking. But it was also ancient Rome that saw the famous execution of a St. Valentine on February 14, around 278 A.D. According to legend, he wrote a letter on the night before his execution to his jailer's daughter, whom he had befriended, and signed it, "From Your Valentine."

Over two centuries later, Pope Gelasius ordered that Lupercalia be replaced with the February 14 observation of St. Valentine's Day. That set the tone, some believe, for the day's forthcoming tradition of exchanging "love messages," perhaps in remembrance of St. Valentine's farewell letter.

The Romans are also credited with constructing the idea of Cupid -- a god of love often depicted with arrows that, as the legend goes, inflict love upon those who are hit by them. The Roman version of Cupid was adapted from Eros, a god of passion and fertility in Greek mythology. It seems that no one is quite sure when cupid became associated with Valentine's Day, but the fact that both have origins in ancient Roman culture suggests that there may have been some very early overlap between the two.

Shakespeare (and Chaucer) in Love Screen Shot 2017-01-27 at 11.53.32 AM.png Source: Internet Archive

When NPR's Arnie Seipel set out to explore the history of Valentine's Day, he found that it first became romanticized by classic authors like William Shakespeare in the late 16th century, and Geoffrey Chaucer in the 1300s.

Chaucer

Dartmouth English professor Peter Travis cites Chaucer's epic poem The Parliament of Fowls, which was one of the first literary references to St. Valentine's Day, or "Seynt Valentynes day," as Chaucer spelled it. One such mention is made, Travis explains, alongside the line, "Now welcom somer, with thy sonne sonne, That hast this wintres weders over-shake." In other words, when we celebrate love in the coldest depths of winter -- in February, for instance -- it's so heartwarming that it makes summer feel less far away.

Shakespeare

Some literary historians credit Shakespeare for the permeation of love into popular culture with his composition of "Sonnet 18" -- said to be written between 1593-1601 -- a.k.a., "Shall I compare thee to a summer's day?" It's unclear when or how this particular work became associated with Valentine's Day, but like Chaucer, Shakespeare compares love to the seasons.

"While summer days may fade and fall into" colder months, writes Shakespeare analyst Lee Jamieson, "his love is eternal."

Of course, Saint Valentine's day is alluded to outright in Hamlet -- written between 1599-1601 -- when the character Ophelia recites a song about a young lady's experience with the holiday, which includes lyrics like, "Tomorrow is Saint Valentine's day," and, "To be your Valentine."

The 17th Century and Beyond HowlandValentine2.jpg Source: American Antiquarian Society

By the 1700s, it's said that Valentine's Day made its way from Europe to the United States, which aligns with the establishment of the North American colonies between 1607-1770. It became traditional, according to HISTORY.com, "for friends and lovers of all social classes to exchange small tokens of affection or handwritten notes." That was more common in England, however, where the Industrial Revolution began earlier and eventually included the production of "fancy valentines [that] were extremely expensive to import."

It's said that one American woman, Esther Howland, was so intrigued when she received her first English valentine greeting in 1847, that she became infatuated with the idea of manufacturing them in the U.S. She was an early entrepreneur, and instinctively believed that there could be an American market for these formal, English-style greetings. After procuring materials like high-quality paper and lace from her father, a stationer, she created what many credit as the earliest American Valentine's Day greeting cards.

Today, Howland is still honored with the nickname "Mother of the American Valentine," with many citing her work as the start of a multi-million-dollar industry. But it didn't happen overnight -- let's take a look at how her work paved the way.

A Brief Timeline of Valentine's Day Marketing 1714

Charles II of Sweden begins communicating with flowers, by assigning a different message to each type. This tradition allegedly assigned love and romance to the red rose, setting the stage for this flower to be exchanged during the later, commercialized era of Valentine's Day. However, it remains unclear if a specific brand is responsible for first marketing flowers as part of Valentine's Day gift-giving.

1822 Cadbury-heart-shaped-chocolate-box.jpg Source: The Chocolate Journalist

In England, where Valentine's Day had by now already been celebrated with the exchange of gifts and cards for many years, the Cadbury chocolate company sells the first heart-shaped box of chocolates.

1849

In Massachusetts, Howland produces a dozen sample Valentine's Day cards and sends them off with her brother to distribute during a sales trip for their father's company -- S.A. Howland & Sons -- hoping to earn $200. Instead, he returns with 25X that amount, indicating a much higher-than-expected demand.

1850

The first print advertisement for Howland's cards appears in the Worcester Spy.

1866 Necco-Candy-SweetHearts.jpg Source: Evan Amos

Conversation candies are developed, when Daniel Chase -- brother of New England Confectionery Company (NECCO) founder Oliver Chase -- uses vegetable dye to print words onto confections.

1870

Howland incorporates her booming card business as the New England Valentine Company, operating out of her home via an assembly line that was largely comprised of her friends.

1879 public-domain-images-ester-howland-new-england-valentine-company.jpg Source: Viintage

The New England Valentine Company moves operations from Howland's home to a Main Street factory in Worcester, Massachusetts. That same year, the company publishes the Valentine Verse Book, which contained 131 "verses" that people could cut out and paste inside of cards that came without a greeting -- or those with a greeting that the buyer didn't like.

1880 - 1881

Howland sells the New England Valentine Company to the George C. Whitney Company.

1888 George-C.jpg Source: Worcester Historical Museum

Whitney has acquired at least 10 competitors, including Berlin and Jones, which had become New York City's "largest manufacturer of Valentines." Ten years later, the company moves to large-scale headquarters on Worcester's Union Street.

1894

The Hershey Chocolate Company is founded, bringing what was previously "a European luxury product" to the U.S.

1902

Conversation candies become heart-shaped.

1906 American Greetings Ad 001.jpg Source: Vintage Recycling

American Greetings is founded, eventually becoming one of Whitney's chief competitors.

1907

The Hershey Chocolate Company introduces Kisses candy.

1910 COLL3_146.jpg Source: Period Paper

That January, a massive fire destroys much of Whitney's headquarters. However, most of the Valentine's Day products had already been shipped for the season, having little impact on that particular holiday.

That same year, Hallmark is founded. Meanwhile, 1910 also saw the creation of Florists' Telegraph Delivery -- today known as FTD -- which pioneered the remote ordering and delivery of flowers, providing a way to send them to far-away loved ones.

1913

Hallmark produces its first Valentine's Day card.

1948 4b00a8257f35dcada692f79473bf40c6.jpg Source: Vintage Ads

The De Beers diamond company launches its "A Diamond is Forever" campaign, sending the message that gifting high-end jewelry can be used as an expression of love.

1986

Hershey's begins packaging Kisses candies in pink and red foil specifically for Valentine's Day.

2005 Screen Shot 2017-01-27 at 4.45.48 PM.png Source: Wayback Machine

Valentine's Day begins to go digital. On February 14, 2005, YouTube -- which originated as an online dating site -- makes its debut. Co-founder Steve Chen still credits its invention as the brainchild of "three guys on Valentine's Day that had nothing to do."

2013 valentine_phones2_1501.png Source: Uber

Ride sharing company Uber rolls out "Romance On Demand," allowing users to send flowers on Valentine's Day via the app. This initiative would continue to progress, with on-demand skywriting becoming available the following year.

2016

Well aren't you accurate today, @netflix #HappyValentinesDay pic.twitter.com/pUK05gQ8Rs

— Tiffany Bukowski (@TheTiffy) February 14, 2016

NetBase, a social media analytics platform, releases a Valentine's Day Sentiment Analysis, measuring how people engage with and discuss the holiday on social media. In total, it measured nine million mentions of Valentine's Day, with the vast majority of them mentioning a specific brand -- Netflix. The top hashtag was #happyvalentinesday.

Be Ours

Like so many other holidays, Valentine's Day has experienced a transition into pop culture that has shaped the way it's perceived, discussed, and celebrated. Sure, it's often accused of being nothing more than a money-making marketing holiday -- just look at these numbers compiled by HISTORY.com. But next time you hear someone label Valentine's Day as "Hallmark holiday," you'll have a wealth of historical information to respond with.

From our hearts to yours, Happy Valentine's Day. We'll be keeping an eye on its continued evolution.

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