Kylie Jenner's makeup brand gave Ulta a massive win as lip kits fly off the shelves at the beauty retailer (ULTA)

Kylie JennerAP/Evan Agostini/Invision

  • Kylie Jenner's makeup brand, Kylie Cosmetics, excelled in its first quarter on Ulta's shelves. 
  • The brand has seen very strong sales since Ulta began selling Kylie Cosmetics lip kits in stores as part of an exclusive partnership in mid-November. 
  • Kylie Cosmetics drove strong traffic to stores, attracting more diverse and younger shoppers, according to Ulta CEO Mary Dillon. 

Ulta's deal with Kylie Cosmetics is already paying off. 

The celebrity entrepreneur's cosmetic line saw "very strong sales" in its first quarter on shelves, Ulta CEO Mary Dillon said in a call with investors on Thursday. 

See the rest of the story at Business Insider

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