Tumblr has lost 100 million monthly page views since banning porn

But the company maintains its porn ban is best for the platform’s long-term growth.

In December Tumblr announced it would begin banning porn on its platform. The move was an attempt to help the site gets its app back on Apple’s App Store. At the time of the ban’s announcement there were quite a few halfhearted jokes on social media that “Tumblr is for porn” and without it, no one would use the site.

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