This is what many B2B companies are doing wrong when they build products

This is what many B2B companies are doing wrong when they build products

Fast Company     •     August 17, 2019, 5:00 am

It’s about focusing on your customers, of course—but probably not the one you’re talking with already. Solution Selling. The Challenger Sale. MEDDIC. Customer-Centric Selling. The B2B world is full…

https://www.jameknowln.com